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USB Flash Drives Crucial Video Cards >> 64MB RADEON 9200 SE 128MB RADEON 9200 128MB RADEON 9600 Pro 128MB RADEON 9800 Pro 256MB RADEON 9800 Pro More Great Products Crucial Gear Software Other Upgrades Micron and AMD make Crucial.com the first direct source of DDR SDRAM Modules - Direct source will accelerate the adoption of DDR SDRAM technology - Contact: Erin Duckhorn Crucial Technology, (208) 363-5621 emduckhorn@micron.com http://www.crucial.com Boise, Idaho – July 31, 2000 - Today, Micron Technology, Inc. announced they are cooperating with AMD to provide Micron Double Data Rate (DDR) SDRAM direct to development engineers worldwide through Crucial.com, Micron's Web-based memory upgrade provider. AMD is currently developing DDR memory technology in the AMD-760™ chipset for its AMD Athlon™ processor feat. The sale of DDR memory modules through Crucial.com marks the first time this key technology is available through a direct channel. By doubling the data rate of SDRAM, DDR SDRAM delivers the high-bandwidth, low-latency performance needed to keep pace with advanced microprocessors and graphics subsystems. "Industry support for DDR SDRAM is accelerating and the necessary infrastructure is rapidly emerging," said Mike Sadler, Micron's VP of Sales and Marketing. "Providing Micron DDR SDRAM memory solutions to system developers through Crucial.com's Web site allows AMD and Micron to further enable this key memory technology." "Working with Micron and Crucial.com makes it much easier for AMD to provide DDR memory technology to all of the AMD development partners working on enabling high-performance DDR memory support for the Athlon™ platform," said Rich Heye, vice president and general manager, Texas Microprocessor Division (TMD), AMD. "With development work on AMD Athlon platforms supporting DDR memory acceleration, the creation of a direct source for high-performance DDR memory will allow AMD to reach many more developers far more quickly. The direct sales link to Micron's manufacturing lines provided by Crucial.com helps drive adoption even faster, and enable AMD to meet the requests of our OEMs to deploy this exciting new technology." As a part of Micron, Crucial.com is the only factory-direct source of memory upgrades and is providing DDR SDRAM directly to developers, allowing them to debug and evaluate chipsets and motherboards compatible with DDR technology. Crucial.com will provide a variety of DDR modules, with densities ranging from 64MB to 1GB. This offering will include both PC1600 and PC2100 devices. "Crucial.com was the first memory module provider with complete semiconductor manufacturing capabilities," added Sadler. "In the four years since we created Crucial.com, we learned a great deal about efficiently providing high-quality memory products to our direct customers. Crucial.com customers continue to benefit from having a direct link to the factory. As part of a leading memory provider, Crucial.com is making emerging memory technology more broadly available to developers all over the world." "Micron's creation of Crucial.com opens the door to opportunities like this one working with AMD to provide DDR memory to their customers," said Fred Waddel, General Manager of Crucial.com. "Our direct model, which maximizes our e-commerce expertise and access to Micron's high-quality memory capacity, has proven to be an incredibly efficient and customer-friendly way to sell memory. These are compelling reasons for a company like AMD to work with us." Crucial.com is part of Crucial Technology, a division of Micron Semiconductor Products, Inc., which is a wholly owned subsidiary of Micron Technology, Inc. Crucial Technology sells memory upgrade modules factory direct from Micron Technology, Inc. and offers over 56,000 solutions for more than 11,000 desktops, notebooks, servers and printers. Crucial Technology's Web site is located at www.crucial.com . Micron Technology, Inc. and its subsidiaries manufacture and market DRAMs, SRAMs, Flash, other semiconductor components, memory modules, and personal computer systems. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the symbol MU. To Press Release Index Today's scoop Crucial introduces five new video cards! 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